Wednesday, 4 March 2015

Inspired by the Law 37

Inspirations can be found anywhere from visiting a zoo to exploring a safari and even reading a book.
I was reading a book named “48 laws of power” I approached the Law 37 “Create Compelling Spectacles” which has a strong resonance and led me to apply the “law 37” to my Art works: “the words people use to persuade us virtually invite us to reflect on them with over, and often end up believing the opposite of what they say. (That is a part of our perverse nature.) The visual, on the other hand, short-circuits the labyrinth of words. It strikes with an emotional power and immediacy that leave no gaps for reflection and doubt." 
“Most effective of all is a new combination- a fusion of images and symbols that have not been seen together before, but that through their association clearly demonstrate your new idea, message and religion. The creation of old ones in this way has a poetic effect – viewers’ associations run rampant, giving them a sense of participation.”
Robert Greene: 48 Laws of power, 1998

Perceiving this knowledge I have now decided to add geometrical shapes/symbols with my animals to create a high alertness and awareness of the endangered/ wild animals. Along with my gathered technique of using movements by artist Giacomo Balla, Combination of these two will not only create a visual attraction but also an physiological alertness because of the geometrical shapes causing the viewer to sense familiarity and animals having geometrical prints on their body... 
Conclusion of Law 37 “Create Compelling Spectacles”
“Striking imagery and grand symbolic gestures create the aura of power – everyone responds to them.” This quote has inspired me to create observable platforms such as photo blogInstagram and Youtube full of alertness movements of animals and geometrical symbols that heighten the presence of these animals.

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